Newer Ways of Lead Generation: Digital Marketing Approach Post-COVID-19
The COVID 19 pandemic has made a significant impact on our daily lives. It has affected the way we live, the way we work and also the way we do business including our digital marketing approach post-COVID-19.
During this critical situation of the pandemic, many businesses may have found it hard to engage customers and generate leads. The main reason behind this was the Health & Economical concern raised and the travel & in-person activity restrictions caused by the virus outbreak. Now that we have learned to live with this new normal, and have moved on with our lives we must try to find better ways to improve our situation.
Businesses whos first priority is staying buoyant in the critical situation must change their Digital Marketing approach post-COVID-19 and adapt the new normal. They must understand the change in consumer behaviour and change their approach towards the lead generation.
Here are some ways to improve lead generation and maintain a healthy sales pipeline and ensure the continuation of the business:
1. Keep the consumers engaged :
In the lead generation process where our only focus is to attract and engage potential consumers, keeping them on the hook is essential. We can achieve this with some fresh, entertaining and interest piquing digital content.
This will help you reach a wider group of the audience leaving us with a larger number of potential buyers. This will also help you increase your digital footprint and re-engage inactive consumers.
2. Set up an online marketplace:
Establishing an e-commerce platform is significantly important. The platform will serve the consumers as a digital marketplace through which you display your products and services; also allowing them to view & evaluate. This will boost business conversations and provide a higher conversion rate.
A professional website allows an institution to ease their communication with the patients and give them a unique user experience while creating a place in their mind.
By setting up your business online you can take advantage of increased digital presence while doubling up your lead generation efforts post covid.
3. Create more engaging & performing ads:
One of the most important parts of the lead generation process is the ads. May your business be service based or product based, curating engaging ads will allow you to fetch more leads.
To fetch the same or greater amount of leads in the situation one must understand the change in consumer behaviour along with the changes in the advertising platforms. One such important update from Facebook is the elimination of ‘20% On Image Text’ criteria
This will allow you to curate More Engaging, More Attractive & Better Performing Lead Generation Ad Campaigns that will pique the interest of more consumers and increase the number of leads.
4. Use digital tools for meetings and sales
An important question that can cross your mind is it should we wait until the end of this pandemic to proceed with the business conversation? The right answer is no. They are happening even right now, and you must continue yours.
The one great thing is that we are blessed with advanced technology. Make use of the digital tools provided by that technology will allow you to continue your business meetings, sales or provide a virtual tour with your consumers. This eliminates the need to travel & help us provide a safe & enriched consumer experience.
Changing our digital marketing approach post-COVID-19, and adapting these changes in lead generation will help your business to be afloat in this critical situation.
And if you want any assistance for a lead generation, there are many lead generation agency in India that can help you.